Friday, 30 April 2010

H&M Rocks

H&M has released a new collection inspired by festival goers with 25 percent of the proceeds going towards helping benefit their annual Fashion Against AIDs event. The collection, which see's the lovely Lou Dillon, Josh Beech and Lizzie Jagger as the faces of the campaign, will include "ethnic inspired pieces with a glam bohemian bent for the ladies, and rock-star tinged skinny silhouettes for the guys. Think denim hotpants, patterned leggings, gladiator sandals, slim jackets and fedoras". There will also several festivial accessories including headphones,folding chairs, sleeping bags, and even a leopard-print tent!

Ann-Sofie Johansson, H&M’s head of design says :
“For me, festivals are unique and inspirational places as they join both music and fashion. To see your favorite bands, to see creative people gathered, all from different nations and with different looks, really inspires me.”

The collection will go on sale May 20th in selected H&M stores.

2 love letters:

Libertad said...

OMG I LOVE THIS (and I love Josh Beech so much too)

LA said...


The first is really cool, I want this tee-dress!


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