Taking a step back from her successful singing career, pop sensation Lily Allen has turned her hand to more fashionable ventures. While most celebrities enter the fashion world as wannabe designers, Lily has taken a typically different route by launching her own vintage store.
Teaming up with half-sister Sarah Owen, Lily Allen has created a vintage store for modern fashionistas under the name of 'Lucy in Disguise', (a parody of the Beatles song, 'Lucy in the sky'). The sisters have hand-picked a selection of the best vintage clothing from every decade, from beaded gowns of the ‘30s to sequinned catsuits of the ‘80s - and even some pieces from Lily's own wardrobe. With a special hiring service available and surprisingly reasonable price points, the duo have made vintage fashion accessible to the masses.
The store launched to great success a couple of weeks ago with friends such as Daisy Lowe and Jaime Winstone in attendance. With a vintage make-up salon, retro blow dry bar and stylists on hand to advise, Lucy in Disguise has become a real life dressing up box for the true fashion lover.
Go have a play yourself at Lucy in Disguise, 10 Kings Street, Covent Garden, London.
by Kat Nicholls