For our next ‘When I Grow Up’ feature, we’ve interviewed Becky Ringer, one of our favourite fashion PR girls. To give you (and us) the inside scoop on her fashionable life, read on!
Have you always been interested in fashion?
Always! My mum says I was styling myself from the age of three. For as long as I can remember I was completely focused on working in the fashion industry, there was never an alternative career path for me. I used to put fashion shows on for my friends and I managed to get my whole year group to skip an afternoon of school once just so they could watch a fashion show that me and my friends put on (I was about 10)!
How did you get your start in the fashion industry?
When I was at uni I did as much work experience as I could get my hands on, in as many different roles as possible; including graphic design, PR, Marketing and Visual Merchandising. After I graduated I concentrated on gaining more experience in fashion PR and was interning for around 8 months until I landed a job as a Junior Account Executive at Fluorescent PR.
Why did you choose PR?
After doing work experience at various different PR companies it just felt like the right career path for me. PR is a very sociable job, I’m always picking up the phone, talking to people I don’t know and meeting with journalists. I really enjoy meeting new people, so this mixed with the fashion element, made PR feel like a natural path to take.
Is there any other area of the industry you'd like to get into?
I’d love to get into styling and be able to style amazing photo shoots around the world, that’s my ultimate dream job after working in PR. I’m also really interested in fashion photography, Tim Walker is my absolute favourite photographer I love his creative imagination. I’m absolutely useless with a camera though so I think I’ll leave the photography to the experts.
Describe one day at your workplace.
One day is never the same as the next, fashion PR moves fast, just like the rest of the industry. Most of my days involve a mixture of writing press releases, doing store appointments with journalists, event planning, liasing with clients, arranging samples and answering emails, it really is a big mix of everything. We’re constantly busy but that’s one of the things I love about my job.
What do you think is the most important factor in getting a job in the fashion industry?
Aside from a keen interest in fashion I’d say the most important factor in getting a job in the fashion industry is experience; there’s so much competition out there for jobs, if you can show that you’ve worked hard and built up valuable experience it will show that you’re serious about getting into the industry. With getting internships it’s important to show enthusiasm for fashion and in the job role that you’re applying for. If you’re applying for an internship in PR, research what PR is about- there’s nothing worse than an intern who hasn’t got a clue about the job that they’ve applied for.
What were your motivations behind starting your blog?
I started it after attending the Julien Macdonald A/W 11 show last February. It was such an amazing experience to go to a LFW show, I just felt like I needed to write about it and tell people. After that I just caught the blogging bug and carried on. It’s my way of documenting things I like and a way of keeping myself up to date with what’s going on in the fashion world.
What advice would you give to someone wanting to get into fashion PR?
Do as much work experience as possible and get as much as you can out of any work placement.
Want to read more? Check out her blog here.
By Michaela Lock