For the latest instalment in Cellardoor's Meet the Blogger series we meet the lovely Zoe from SW Craft Club, who tells us just why she started her art and craft blog and what she has in store for us this year. Check it out!
Hi Zoe! Tell us who 'SW Craft Club' is and how long has it been around?
SW Craft Club is a blog dedicated to craft in South London. It’s still a baby, the blog has only been around for just over a year.
Why did you decide to set it up?
A moment of madness! I remember having a moan about not being about to find somewhere near to home to craft or bake. I live in Clapham, and I didn’t want to slog across London on my days off work to learn something new. So I started the blog, researched the internet and slowly started to find companies operating locally to me, so I blogged about them and thankfully it turns out I wasn’t the only one looking for a south London craft course.
Who are your inspirations and where do you get your inspiration from?
I’m always inspired by others and in terms of crafts I've been very inspired by how and where people have taken craft. How peopled have pushed through boundaries with their work and how people are now using social media to promote their work. I get my inspiration from every days things, i.e. a handbag I see on the tube, magazines, other bloggers etc.
What makes a good blog?
I only look at craft and fashion blogs, but what makes a huge difference to any blog are the images. I think great images help to pull the reader into your world, but bad images don’t attract anyone, no images are boring!
What do you do when you're not blogging?
My days always seem to be full, I’m a bit of a sponge. Currently I’m working on the layout of a new website, so I’m reading books and articles for things related to the website. I always like to make, I've attended a few short courses and workshops and I’ve got two planned for January. I got told I don’t relax, so my New Year Resolution is to find more relaxing things to do!
What is it about craft that makes you so passionate about it?
It isn’t strictly craft I’m passionate about, I studied Fashion at university. I find I enjoy anything to do with making, whether it is a cushion, a cake or turning my hand back to cross stitch. I’m willing to try most things once.
Do you have any advice for anyone who would like to start up a similar blog?
Make sure you do some market research, a little or a lot is better than nothing and hopefully it will give you something to aim for. Your blog isn’t going to look perfect at first, mine still doesn’t. I knew nothing about blogging, I had to Google the word ‘widget’ to find out what to do with one. I’m still not technical, but it will come gradually and if you don’t know, ask.
Any exciting plans for the 'SW Craft Club' in the future?
It’s the start of 2012 and we have some really exciting plans for the next year. SW Craft Club has grown very quickly in a short time and in 2012 we’d like to replicate what we do in other parts of London. So watch out, we may be coming to a town near you! And this year we are launching a new website to accompany this, but at the moment it’s top secret *watch this space*
By Lizzie Evans